Voter Registration By Mail

Letters to Not-Yet-But-Soon-We-Hope Voters

At Swing Left, we’re not afraid to try new approaches. With Vote Forward, we are piloting an innovative combination of tactics that uses volunteer power to register voters by mail. It involves us writing personal letters asking someone to register to vote.

How Does Voter Registration By Mail Work?

Swing Left is working with Vote Forward to experiment with techniques to register voters by mail. We are excited about this work because volunteers - no matter where they live - can have a real impact by helping to register voters in the most important places. Due to the ongoing experimental nature of Voter Registration By Mail (VRBM), these campaigns will be housed in Vote Forward Labs, and will be smaller than Vote Forward’s turnout letter campaigns. These VRBM campaigns will be updated more frequently so that Vote Forward can learn fast and identify the most effective approaches. Our volunteers will personalize a pre-printed letter, hand-address an envelope to targeted potential voters, and include a pre-printed voter registration form with their letter. These voters are selected because they belong to groups that are underrepresented in our electorate, and are likely to vote for Democrats when registered.

PARTICIPATING IN VRBM CAMPAIGNS WITH VOTE FORWARD LABS

Vote Forward Labs campaigns are available on Vote Forward from time to time just like any other campaign, but they may not always be available. If you’d like to receive an update when a Vote Forward Labs campaign is available, you can sign up for Vote Forward’s mailing list at the bottom of their website. Labs campaigns include both innovative turnout and VRBM tests.

Hosting a VRBM Party

Hosting a VRBM party is the same as a turnout letter campaign, but your attendees will be working with a different type of letters. Prepare and set up for your party using our regular letter writing party resources. Check out the resources below for specific information about Voter Registration by Mail letters.


Useful Resources